Firstly, something which is not common knowledge and often needs to be explained, is that – it is not easy to be a dominant website in Google.

Just because you:

A.      want to appear at the top of Google, for a specific keyword, and

B.      have a website

…does not mean Google will reward you with a position near the top of it’s rankings.

Additionally, just because you have developed a new website and are very happy with it, it doesn’t mean Google will look at your new website and change it’s rankings immediately or at all. You may not see a difference in your ranking for weeks or months.

Google is smart, cautious and a spurned lover.

Ever since search engines first emerged on the internet, there those who were trying to take advantage of them and their rankings. In the early days search engines were cluttered with irrelevant spammy results which took users to websites which would not help them in their search. These websites would be cluttered with porn, advertisements or simply more links to other pages on the internet. This form of search engine trickery was dubbed “Black Hat”.

To read more about what Google does and doesn’t like, and is therefore considered “Black Hat”, click here.

Google’s algorithm (the fancy word for how it sorts out who should be listed where in it’s search results) has been an ever changing piece of logic which is constantly monitoring millions of websites and their billions of links in order to decide who should reign supreme at the top of their searches.

There are many things the algorithm looks at (far too many to mention here, in fact I just read a 600 page book on the topic) but one thing is for sure; Google doesn’t make changes to it’s results based on a whim. A website which pops up over night will almost never receive much attention from Google, and if it did receive attention it would more likely come in the form of a closer look to see if there were “Black Hat” tactics at play.

If you want your website to be a solid performer in Google search results it takes a lot of time and effort, not to mention a quality website with interesting and worthwhile content. Most websites which are successful in Google have been around for a long time, years not months, and have thousands of links from other websites pointing at them, assuring Google that the site has a lot to offer.

Some clients have complained that they aren’t performing well in Google despite having the ‘magic keywords’ on their page(s). What they are referring to is called Meta Keywords and/or Meta Description. These are blocks of code which tell search engines more about your website pages.

Meta Tags used to be quite important to a website’s performance in search engines, however, now they are only a small ingredient (one of dozens) that goes towards a website’s ranking.

So all this information is great, but what do you do next?

If you have loads of cash and the willingness to spend it then you can employ an SEO company who will optimise your website. Now assuming your website already has all of the bits and pieces it should have for search engines, these SEO companies will direct the bulk of their attention to ‘off-site optimisation”. Which in layman’s terms means;  “getting heaps of other websites and blogs to link to you”.

‘Off-site optimisation’ is probably the biggest factor that will have an impact on your performance in Google. Most SEO companies will do a really good job too, however, their services often come with a price tag that amounts to thousands of dollars per year and if after a number of years you decide to no longer employ their services, then you will lose the benefit of the work they had done for you.

This is their business model, and there is nothing wrong with that.

However, if you don’t want to be beholden to an SEO company what I recommend is to spend a lot of time building your content, and adding to it frequently. Get yourself a good content management system which allows you to update your website whenever you choose and start building content that other people want to read.

Many websites which perform well in Google aren’t there because they have employed SEO companies, rather they are there because they have extremely valuable content which inspires their readers to link to them.

So go out and make your website worth visiting. Don’t just make a brochure with your name and address on it. If you want to sit at the top of Google searches then make sure people aren’t disappointed when they click on the link and visit your website.

Spike WebDesign was the only Australian website design studio featured in the world renowned magazine and the team at Spike couldn’t be happier with the recognition.

The article says;

“SPIKE WEBDESIGN (SWD) is a relatively new development agency, formed in late 2007 by Josh Lawrence and Ben Newton. The creation of SWD was driven by a common goal of creating better website experiences for users, both from a visual and functional point of view. Not long after SWD opened its doors for business it launched the first version of The Admin Site, its custom-built CMS. SWD specialises in CMS driven websites that not only controls the website content but also runs a broad range of complex administrative tasks such as running sporting events or automating customer communications. “We are still a relatively young agency and are continually striving to reach great heights, our main motivation is to offer great customer service,” said Newton. “We are constantly hearing horror stories about rogue website designers who are doing terrible things to their clients. In
an unregulated industry we feel it is important to differentiate ourselves from the masses. It seems simple, but good customer service and the willingness to speak to a client will win you jobs.”

The article also highlights some Spike WebDesign’s more recent and varied jobs which display Spike’s which help to display Spike broad skillset.

“I really need a website”.

“I must get that shopping cart so I can sell my products online”.

“I’ll update my website in the New Year”.

Resolutions and thoughts like this are common ones, especially amongst business owners. However, as the New Year starts and all that comes with it means that your current website, or ambitions of finally getting a website, get swept under the carpet.

We’ll make the assumption that you and your business is good at what you do and you have good customer service, after those two things your company’s website is the most important aspect of your business.

A website:

• Is your primary source of advertising.
• Can become the number one pathway that your clients take to reach you.
• Tells potential clients about your services and why they should use you.
• Can save you thousands of dollars and hundreds of hours by automating mundane repetitive administration tasks (if you have a good content management system).
• Can take your client’s payments online and can also create a terrific flow of passive income.
• Can communicate with you current clients, either by bulk HTML emails, sms text message, blog / news articles or general updates on your site.
• Can easily manage vast databases of information once again saving you time and money.
• Showcase your products and services through photo or video galleries.

When you look at these points, as well as extrapolate these ideas based on your business’ specific needs, it would be negligent not make your website your number one New Year’s resolution.

“I can’t afford a new website”.

“Why do websites cost so much?”

Both of these comments are common and nine times out of ten not well thought out. A basic website might take 5 to 15 hours of work to develop. However, most website companies also have their own software or code which they have developed in their own time which they can plug in to new websites, meaning more than just the 5 to 15 hours go into a website.  More complicated database driven websites can often be anywhere from 10 hours work to upwards of 100 hours worth of work.

So if you are a business owner and want a new website and you get a range of quotes, a good thing to do would be to divide the quoted amount by your hourly rate, just to get a perspective on the price you’ve been given. Sure, everybody has different hourly rates, but this at least will start to help you make an informed decision.

The other point to consider is the monetary outlay for your website versus potential revenue generated by your website. If someone were to tell you that if you invested $5,000 and would get $100,000 in return over the next few years I don’t think anyone would turn that offer down. However, you would be surprised how many people baulk at a website quote which is only a fraction of what they would be making if their business becomes successful.

Sounds stupid, right?

“I want to make tens or hundreds of thousands of dollars a year, but I’m only willing to spend a few hundred dollars to achieve it”. For people with attitudes like this I have one piece of advice, buy a Tattslotto ticket. If you want to get the most out of the internet and your website, you have to be willing to invest time, resources and money. Otherwise you are dreaming and will be making the same resolutions next year.

So in short, don’t put off to tomorrow what you could otherwise do today. The sooner you initiate the process of a new website or upgrades to your current site, the sooner you will be reaping the rewards.

Happy New Year!

We have written previously about question you should be asking yourself before you approach a website designer, but they were more focused on the general stuff. We often receive quote requests from potential clients saying something like this:

“We want a website exactly like the one at www.websitename.com. How much?”

Now to you that might sound like a reasonable question, however, I would bet a lot that there has been a series of assumptions you have made, or an understanding or your requirements which are not automatically clear to someone outside of your business.

Let’s take a look at an example, an online store which sells wheels, tyres and parts for cars. To the owner of this store it would seem simple; “I just want to sell my products online!” However, questions that we would ask which would impact our quote are such things has:

• What are the break downs of your products?
• Are there different categories within products?
• Can only certain products be purchased with another item?
• Do you require packages?
• What are your postage costs?
• How do you postage costs changed if a bulk order is made?
• Do you want to use your bank as a payment gateway or would you prefer an online gateway such as PayPal?
• How would you like your products to be searched/found by visitors to you site
• Etc

As you can see already there are a lot of variables which are very important when programming an online store which is functionally capable of handling a businesses demands.

This business owner may not have thought any of this through and thus expects are certain price based on his concept of the store being ‘simple’. He would then no doubt be shocked and somewhat annoyed when he receives a quote which is significantly more than he had imagined.

Now while we have listed all of the above questions, the business owner’s responses may have led us to the realisation that the store is in fact simple, however, many web design companies may not have asked these questions and just assumed that it would be complex. They are within their rights to do this.

What many people don’t realise is that when a website is quoted upon, nine out of ten times a fairly involved requirements gathering phase will need place. The less thought a business owner has given their website, the longer the requirements gathering phase will take. Some companies will not bother starting a requirements gathering phase unless they are commissioned to do so, which again is fair enough.

When wanting a new website, an update from an old website or a component like an online store, treat it like a new business and write out a business plan. How would you see it working? What are your goals for it? How could it be best structured for your clients?

The more thoughtful you are about your requirements, the more accurate a quote you will receive.

The first thing a lot of people would do when in search of a web design company is search for something like ‘Website Design Company’ in Google. This on the surface sounds like a completely logical idea and you will find website design companies. However, whether or not they are going to be right for your needs is another thing all together.

When you break it down to its most basic level there are only two types of websites – off-the-shelf template websites and custom built original sites. This often translates into cheap versus expensive, but not always.

Most off-the-shelf template sites come with a low price tag, but often there are on-going costs such as monthly payments, which when totalled over the life of your website can be very expensive. This is often an area where people get led astray. They see something like $99.00 a month compared to $5,000 once off and think it is a no brainer and depending on how long you intend your site being around for, you might be right. The tradeoffs with going with the off-the-shelf template website are:

• You will have to make concessions on the look, feel and functionality of your site. It like the difference between going to a carpenter versus IKEA. In one situation you are starting with a blank canvas and all the tools available to you whereas with the other the end product is already created and you have to live with someone else’s choices.
• You may want or need your website to perform a specific task or display something in a certain way but an off-the-shelf template won’t do that for you. You may then be able to get the template company to do some custom work for you but they then hit you with an inflated price tag.

Despite those above points an off-the-shelf template website is sometimes the right option. At least you know what you’ll be paying and getting, as long as you do your research. Off-the-shelf can also be a better option when cashflow is a major issue for a company (but why not ask a custom website designer for a payment plan?).

There are many ‘internet cowboys’ out there who call themselves website designers and the amount of horror stories we have heard from clients are amazing. Always get a number of quotes from various sources. The quotes we produce are consistently significantly less than our competitors and we can’t figure out for the life of us why they are so expensive. The only answer we can rationalise is that some people just accept the first quote they get and are ripped off because of it.

What we have found is that despite having a lower price tag than many competitors, we are actually offering a better service. Clients always speak directly to us, there is no double handing or phone system in the way. We always try to meet our clients in person and have brainstorming sessions to get to the bottom of their needs. In short, we care about doing the best job possible. This sounds like something you should automatically get from anyone contracted to build your website but the sad thing is, a lot of website designers and companies rely on people’s ignorance of the internet and it’s technologies and use this as veil to hide their poor customer service.

As a rule, word-of-mouth is a very good way to find a website designer. No doubt you know someone who has had a website created. Ask them how they found the experience and if they would recommend the design studio or designer. If so, that’s a great start. If you don’t know someone, then find a website you like and contact them, asking for a referal to their designer.
Finally, when you do choose a designer, ask these questions:

• Will I have access to all files on my website should I wish to move to another company?\
• Will there be anything that impedes the process should I wish to move to another hosting company?
• Can I please have my FTP login details for my records?
• Can I please have any login and password information for my records?
• Can you please provide me with a quote that details all aspects including design, hosting, domain purchasing and most importantly, any on-going costs?

There will be of course other questions or scenarios that arise that we haven’t mentioned here. However, the process of getting a website should not be daunting and if you feel unsure for one minute then you are probably not with the right company.

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