The brief for the website was to create an online experience which allowed users to easily view hundreds of Australiana photos, and then be able to select and buy those photos using a secure credit card transaction.

One of the interesting features of the website is the home page utilisation of Google Maps which allows users to very quickly see where the website’s photos were taken, and then gives them the ability to drill down to specific photos based on their map location. The website also features a more standard search function allowing users to search by a location list or a keyword list.

When viewing a specific photo the website utilises the jQuery plugin Fancybox to great effect. Fancybox quickly allows users to view a larger version of the image without navigating away from their current page.

The whole website is driven by Spike’s proprietary content management system, The Admin Site, which was customised to Australian Photos’ exact requirements.

Specs For Less required a website that would allow them to showcase their huge range of Designer Frames, Fashion Frames, Standard Frames and Budget Frames as well as allow customers to customise their purchases and decide whether they required just the frames or also wanted to purchase lenses.

The Specs For Less website is powered by Spike WebDesign’s proprietary content management system, The Admin Site. Through the use of The Admin Site Specs For Less have control over:

• Frame and lens management
• Postage pricing management
• HTML Emails to a database of subscribed members
• Member management
• Gift Voucher Creation and Management
• Control over all page content

The shopping cart for Specs For Less is integrated with PayPayl. As a world leader in online payment gateways it was decided that PayPal was the best option for when the site first launched.

We also needed to allow for the entry of customer prescriptions. Lenses are very specific and personalised; therefore, if a customer chooses to buy a frame with lenses they will not be able to complete the purchasing process without filling out their prescription form. Specs For Less is dedicated to ensuring their customers get the best possible lens for their eyes.

Finally, we installed our search engine optimisation strategies and backend software to ensure Specs For Less got off to the right start by performing well in search engines such as Google.

If you have any questions about the new Specs For Less website or would like an online store or a similar website please send us an email. You can reach us through our contact page, http://www.spikewebdesign.com.au/contact-us.php.