The new site combines a blog, a portfolio of top clients and some great information about Press Play Creations and the way they work.

In their own words; “In a nutshell, we are all about building and executing clever marketing campaigns that work. Press Play’s diverse and loyal portfolio features clients from industries including commercial, health and fitness, fashion, beauty, parenting and kids, and entertainment.”

“Press Play offers the expertise of a larger agency whilst delivering an exceptional, personalised service.  Equally important, we ensure that working together is an enjoyable process for our clients.”

“So, why Press Play?  Put simply, your success is our success and we won’t rest until we’ve achieved it.”

Their client list shows they’ve worked with companies from the government and education sectors as well as being well versed in the retail sector which displays terrific diversity in their abilities.

Check out Press Play Creations at www.pressplaycreations.com.au/

Spike WebDesign was the only Australian website design studio featured in the world renowned magazine and the team at Spike couldn’t be happier the recognition.

The article says;

“SPIKE WEBDESIGN (SWD) is a relatively new development agency, formed in late 2007 by Josh Lawrence and Ben Newton. The creation of SWD was driven by a common goal of creating better website experiences for users, both from a visual and functional point of view. Not long after SWD opened its doors for business it launched the first version of The Admin Site, its custom-built CMS. SWD specialises in CMS driven websites that not only controls the website content but also runs a broad range of complex administrative tasks such as running sporting events or automating customer communications. “We are still a relatively young agency and are continually striving to reach great heights, our main motivation is to offer great customer service,” said Newton. “We are constantly hearing horror stories about rogue website designers who are doing terrible things to their clients. In
an unregulated industry we feel it is important to differentiate ourselves from the masses. It seems simple, but good customer service and the willingness to speak to a client will win you jobs.”

The article also highlights some Spike WebDesign’s more recent and varied jobs which display Spike’s which help to display Spike broad skillset.

The two main components that we suggested changing was firstly to implement a complete visual overhaul of the blog and the second change being to migrate the blog over to the more user friendly blogging platform, Wordpress.

The new design that we presented was a totally customised Wordpress template, design by Spike Webdesign, which combined a clean, simple appearance with images of Mark playing basketball. Also, based on Mark’s requests, we included some custom Wordpress widgets including a photo gallery and Google Analytics.

Everyone know the answer to that question, right? Surprisingly, no. In fact, the majority of people I ask this question to don’t know. At best the answer is something like;

“Ummm. .. I have Outlook Express?”

Those who do know nine out of ten times say that a browser is Internet Explorer, rather than Internet Explorer is the browser I use. Terrific branding Microsoft!

For those who don’t know what an internet browser is, it is a piece of software that enables you to “browse” the internet and all the sites and pages it offers. Internet Explorer is a browser, but it is not your only choice, and many would argue that it is not your best option, myself included.

The main browsers available to you (for free) are Internet Explorer, Mozilla Firefox, Safari (Apple’s browser), Chrome (Google’s browser) and Opera. While there are heaps more, these are the main ones. If you are interested in seeing which browsers are the most widely used you go to http://www.w3schools.com/browsers/browsers_stats.asp.

If you followed the above link you will see that there are three versions of IE, or Internet Explorer, listed and soon there will probably be a fourth, Internet Explorer 9. The three versions are listed firstly because nearly 40% of internet users are on IE, so it is an important browser. But the reason the three latest releases are listed for IE, and not the three latest versions of the others, is because IE’s browsers differ so wildly and are often the bain of the web designer’s life.

I won’t take this opportunity to vent about Internet Explorer and their terrible record of being compliant with the rest of the internet, but I will explain why you, as the user and owner of a website, should know and care about the difference between browsers.

Every browser is slightly different in the way it interprets a website and in turn displays the content. I’m sure many of you have called your web design company wanting to know why an image is suddenly a lot higher or why something funky is going on with the text. As a website designer, the first question I ask the client is what browser they are using and what version of the browser is it.

Note: To find out what browser you are using and the version of that browser, in most cases you can go to the “Help” menu, when browsing the internet, and there will be an option entitled “About Internet Explorer” or “About Firefox” etc, depending on the browser you are using.

Browsers are gradually falling in line with one another in terms of how they display content, Internet Explorer included; however there are still often significant differences in display.  You as the client have to then make the decision on whether this is a big problem or not.  If the display error only occurs in Safari or Opera you may choose to let it go because only 6% of internet users may see the glitch. However, if the error occurs in Firefox which serves nearly 50% of internet users then you may want to do something about it.

If you do want to do something what are your options? Well the first and cheapest is to fix the problem in the browser which is displaying the error, but this doesn’t always mean that the error is fixed in the other browsers. So then your option is to get you web design company to produce a style sheet for each browser. A style sheet is a set of rules which determines how your website will look. Having multiple style sheets is your best option here, but will add to the development costs. So again it comes down to a decision at your end. Is the display error a big enough problem to warrant the extra spend?

Browsers can be a right royal pain if you fall fowl of their inconsistencies, but it all comes with the territory of having a website. Hopefully now you will be a little better armed when it comes to knowing your website and the way people view it. Send us an email if you have any questions about your website or the way browsers are displaying it.

Through a combination of experience, feedback and new technologies we have continued to strive for a better product. Something that can offer more to you, the client, but at the same time become easier and more intuitive to use. We have also looked to incorporate new modules and functionality to add to the library of tasks The Admin Site can help you with.

Behind the scenes there have been many changes to help make The Admin Site run faster and smoother than the older version, however, what we’re excited about are some of the great new plug-ins we have available in version 2.0.

Some of the great new features available are…

New Online Store
Spike has developed their own online store which can quickly and easily be customised to your businesses requirements. The store can connect to a variety of payment gateways including the world renowned PayPal or Camtech gateways. Ask us how our store can be tailored to your businesses.

HTML Newsletter Management Version 4
Many of you have a version of the HTML email / newsletter on your system. Each version of the HTML email / newsletter comes with increased filtering options, record keeping and reporting.

Brand New Photos Galleries
Our new photo galleries make use of the funky new jQuery technology which allows your website’s visitors to easily view hundreds of photos at terrific resolution while navigating easily between the photos.

The Admin Site Version 2.0 allows you to easily upload multiple photos, add comments as well as edit, hide or delete individual or groups of images. You are also able to categorise all of your images into albums and galleries.

You can view an example of the galleries at http://au.blueseptember.org/blue_september_photo_albums.php.

Product Image Zoom
This is a terrific little application which allows your clients to easily zoom in on smaller images in order to see the detail of the product. All you need to do is upload a small image and a large image via The Admin Site and the rest is done for you.

You can view an example of the Product Image Zoom at http://www.pca.org.au/results09/sx/awards/Best-of-Show-Award-3.php

New Video Galleries
Many of you have had the need for video on your website over time, now we have a great application which allows you to either upload your own videos, or grab a video from YouTube and put it into you website. You can have as many videos as you like, listed in a play list which is easy for your website’s visitors to click and view.

We’ve made use of this technology in our new video tutorials which many of you would already be using. We can of course ‘skin’ the player and playlist so that it fits perfectly into your website’s look and feel.

Video Tutorials
With the latest version of The Admin Site comes video tutorials. The video tutorials are never longer than five minutes in duration are aimed at showing your how to quickly and easily use The Admin Site. You are also able to request the creation of a video should you require it.

Improved Search Engine Optimisation
With version 2 of The Admin Site comes the ability for you to control even more aspects of your website which effect your performance in search engines such as Google.

On top of these great new additions to The Admin Site, Spike WebDesign has also been doing a lot of work developing software which helps to streamline our clients’ workflow. If you have tasks which are taking up a lot of your time or repeatedly costing you money, talk to us about how we can automate these tasks and free up your time to focus on more important areas of your business.

“I really need a website”.

“I must get that shopping cart so I can sell my products online”.

“I’ll update my website in the New Year”.

Resolutions and thoughts like this are common ones, especially amongst business owners. However, as the New Year starts and all that comes with it means that your current website, or ambitions of finally getting a website, get swept under the carpet.

We’ll make the assumption that you and your business is good at what you do and you have good customer service, after those two things your company’s website is the most important aspect of your business.

A website:

• Is your primary source of advertising.
• Can become the number one pathway that your clients take to reach you.
• Tells potential clients about your services and why they should use you.
• Can save you thousands of dollars and hundreds of hours by automating mundane repetitive administration tasks (if you have a good content management system).
• Can take your client’s payments online and can also create a terrific flow of passive income.
• Can communicate with you current clients, either by bulk HTML emails, sms text message, blog / news articles or general updates on your site.
• Can easily manage vast databases of information once again saving you time and money.
• Showcase your products and services through photo or video galleries.

When you look at these points, as well as extrapolate these ideas based on your business’ specific needs, it would be negligent not make your website your number one New Year’s resolution.

“I can’t afford a new website”.

“Why do websites cost so much?”

Both of these comments are common and nine times out of ten not well thought out. A basic website might take 5 to 15 hours of work to develop. However, most website companies also have their own software or code which they have developed in their own time which they can plug in to new websites, meaning more than just the 5 to 15 hours go into a website.  More complicated database driven websites can often be anywhere from 10 hours work to upwards of 100 hours worth of work.

So if you are a business owner and want a new website and you get a range of quotes, a good thing to do would be to divide the quoted amount by your hourly rate, just to get a perspective on the price you’ve been given. Sure, everybody has different hourly rates, but this at least will start to help you make an informed decision.

The other point to consider is the monetary outlay for your website versus potential revenue generated by your website. If someone were to tell you that if you invested $5,000 and would get $100,000 in return over the next few years I don’t think anyone would turn that offer down. However, you would be surprised how many people baulk at a website quote which is only a fraction of what they would be making if their business becomes successful.

Sounds stupid, right?

“I want to make tens or hundreds of thousands of dollars a year, but I’m only willing to spend a few hundred dollars to achieve it”. For people with attitudes like this I have one piece of advice, buy a Tattslotto ticket. If you want to get the most out of the internet and your website, you have to be willing to invest time, resources and money. Otherwise you are dreaming and will be making the same resolutions next year.

So in short, don’t put off to tomorrow what you could otherwise do today. The sooner you initiate the process of a new website or upgrades to your current site, the sooner you will be reaping the rewards.

Happy New Year!

Tiny Toes Ballet is a Sydney ballet school specialising in Children’s ballet and Dance for Kids. Due to being a children’s dance school and wanting to position themselves in the ‘ballet for kids’ market, Tiny Toes Ballet and MWC Media decided there should be a playful feel to the website. They wanted some moving elements that would make the page interesting without taking away from the main content or making the overall user experience complicated.

Each page of the website features a fading photo gallery depicting shots of children from the school. The photos communicate brilliantly how engaged the children are and are clearly having a terrific time.

The Tiny Toes Ballet website was built using a combination of HTML, Flash, xml, jQuery and tradition JavaScript. You can view the site at http://www.tinytoesballet.com.au/.

Specs For Less required a website that would allow them to showcase their huge range of Designer Frames, Fashion Frames, Standard Frames and Budget Frames as well as allow customers to customise their purchases and decide whether they required just the frames or also wanted to purchase lenses.

The Specs For Less website is powered by Spike WebDesign’s proprietary content management system, The Admin Site. Through the use of The Admin Site Specs For Less have control over:

• Frame and lens management
• Postage pricing management
• HTML Emails to a database of subscribed members
• Member management
• Gift Voucher Creation and Management
• Control over all page content

The shopping cart for Specs For Less is integrated with PayPayl. As a world leader in online payment gateways it was decided that PayPal was the best option for when the site first launched.

We also needed to allow for the entry of customer prescriptions. Lenses are very specific and personalised; therefore, if a customer chooses to buy a frame with lenses they will not be able to complete the purchasing process without filling out their prescription form. Specs For Less is dedicated to ensuring their customers get the best possible lens for their eyes.

Finally, we installed our search engine optimisation strategies and backend software to ensure Specs For Less got off to the right start by performing well in search engines such as Google.

If you have any questions about the new Specs For Less website or would like an online store or a similar website please send us an email. You can reach us through our contact page, http://www.spikewebdesign.com.au/contact-us.php.

The agents at North West Homes, James Abell and Angela Denny, wanted a web presence that would allow them to communicate with the clientele and provide easy access to their information.

Two important briefs for their website was that it was first clean and easy to view and secondly that it matched their reputation for quality and service.

The North West Homes website is powered by Spike WebDesign’s proprietary content management system, The Admin Site. Through the use of The Admin Site North West Homes have control over:

• All written content on their website
• Agent / Staff member creation and management
• New items creation and management
• Links creation and management

North West Property also required a number of forms throughout their website which enables their clientele to request ‘Free Market Appraisals’, create their own ‘Wish List’ and a standard ‘Contact Us’ form.

Finally, we installed our search engine optimisation strategies and backend software to ensure North West Homes got off to the right start by performing well in search engines such as Google.

If you have any questions about the new North West Homes website or would like an online store or a similar website please send us an email. You can reach us through our contact page, http://www.spikewebdesign.com.au/contact-us.php.

We have written previously about question you should be asking yourself before you approach a website designer, but they were more focused on the general stuff. We often receive quote requests from potential clients saying something like this:

“We want a website exactly like the one at www.websitename.com. How much?”

Now to you that might sound like a reasonable question, however, I would bet a lot that there has been a series of assumptions you have made, or an understanding or your requirements which are not automatically clear to someone outside of your business.

Let’s take a look at an example, an online store which sells wheels, tyres and parts for cars. To the owner of this store it would seem simple; “I just want to sell my products online!” However, questions that we would ask which would impact our quote are such things has:

• What are the break downs of your products?
• Are there different categories within products?
• Can only certain products be purchased with another item?
• Do you require packages?
• What are your postage costs?
• How do you postage costs changed if a bulk order is made?
• Do you want to use your bank as a payment gateway or would you prefer an online gateway such as PayPal?
• How would you like your products to be searched/found by visitors to you site
• Etc

As you can see already there are a lot of variables which are very important when programming an online store which is functionally capable of handling a businesses demands.

This business owner may not have thought any of this through and thus expects are certain price based on his concept of the store being ‘simple’. He would then no doubt be shocked and somewhat annoyed when he receives a quote which is significantly more than he had imagined.

Now while we have listed all of the above questions, the business owner’s responses may have led us to the realisation that the store is in fact simple, however, many web design companies may not have asked these questions and just assumed that it would be complex. They are within their rights to do this.

What many people don’t realise is that when a website is quoted upon, nine out of ten times a fairly involved requirements gathering phase will need place. The less thought a business owner has given their website, the longer the requirements gathering phase will take. Some companies will not bother starting a requirements gathering phase unless they are commissioned to do so, which again is fair enough.

When wanting a new website, an update from an old website or a component like an online store, treat it like a new business and write out a business plan. How would you see it working? What are your goals for it? How could it be best structured for your clients?

The more thoughtful you are about your requirements, the more accurate a quote you will receive.